Under Armour Press Release

UNDER ARMOUR’S JAW-DROPPING TECHNOLOGY NOW AVAILABLE
TO TRIANGLE ATHLETES


RALEIGH, NC (December 9, 2009) – Visiting the dentist’s office has long been proven to improve a person’s overall health and prevent future dental issues. With the introduction of Under Armour Performance Mouthwear™, visiting Sloop Dentistry can improve an athlete’s strength, endurance and reaction time and reduce athletic stress.

As an authorized provider of Under Armour Performance Mouthwear™, Dr. Giselle Sloop has begun fitting Raleigh-Durham-Chapel Hill area athletes with Under Armour’s innovative new line of custom mouthpieces and mouthguards designed to improve athletic performance.

Powered by ArmourBite™, patented mouthwear technology developed by Bite Tech, Inc., Under Armour Performance Mouthwear™ relieves pressure on the temporomandibular joint (TMJ) and prevents the excessive production of performance-sapping hormones.

As an authorized dental provider, Dr. Sloop is able to equip Triangle athletes with the same technology used by hundreds of professional, Olympic and collegiate athletes. The easy and completely painless custom-fitting process typically takes less than 20 minutes.

Dr. Sloop offers the three varieties of Under Armour's Performance mouthwear. The two designs first to make their debut are the UA Performance Mouthpiece for non-contact sports, such as baseball, golf, tennis, cycling and running and the UA Performance Mouthguard, which provides superior protection and comfort for contact sports, such as football, hockey, lacrosse, martial arts and wrestling. A premium alloy version of the mouthpiece was added to the UA Performance Mouthwear product line-up in Fall 2009.

Sloop Dentistry is a general dentistry practice located just off highway 540 at 8470 Falls of Neuse Road in North Raleigh. For more information or to schedule a custom fitting, call 919.536.8250 or visit www.sloopdentistry.com.

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Editor’s Notes:
Additional information on Under Armour Performance Mouthwear™ and its ArmourBite™ technology can be found at www.underarmour.com.

For more on Bite Tech, Inc., visit www.BiteTech.com.

Under Armour Performance Mouthwear™ is distributed exclusively through Patterson Dental’s nationwide network of authorized dentists. Visit www.pattersondental.com for more information.

Open House

What a wonderful evening! The Crew sends special thanks to everyone who attended our Open House as well as all of those who brought and sent flowers and gifts. You truly made our event such a delight!

We also wanted to take a moment to respond to some of the inquiries we received this evening.

• Who is responsible for the office decor and design?
  Dr. Sloop selected the office's appointments, colors & accessories & she also designed the basic layout of the space - after a few hours (or so) of thought and planning. This sort of thing is fabulous fun for her ~ something she enjoys almost as much as making smiles happen.
  
• Where did you get your office photography? We are delighted to feature work from several local photographers. Our largest showcase was by Darling Art (www.darling-art.com). Darling Art does gorgeous work in children's lifestyle portraiture. Once you see their work, you'll want a session to photograph your little darling! We love to support our local businesses, and offering space on our walls to spotlight photographers is one way we do this. If you are interested in featuring your work in our office, please contact us for details (sloopdentistry@gmail.com).
  
• Who did your office cabinetry, doors & millwork? Amazon Millworks is a local company in Raleigh that specializes in custom, world class woodwork (www.amazonmillworks.com). They specialize in solid exotic hardwood products, and handcarved woodwork. Their showroom is conveniently located next door to Sloop Dentistry.
  
• What about the food? The deliciously moist chocolate cake was from the Cheesecake Factory (compliments of Dr. Neshat). Our specialty drinks can be purchased at various stores such as World Market, Fresh Market & Whole Foods. Our K-cup selection was purchased online. Most other items, including the Mango Ginger Cheese, Cranberry Cheese, Fresh Mozerella, Tomato Pesto Spread & Raspberry Pillow Cookies were purchased at Fresh Market.